Case Assignment Example | Topics and Well Written Essays - 500 words

Case - Assignment Example In this case, competition is rife and a good image is likely to create a competitive advantage for St Margaret’s Hospital. 2. The issue related to brand name is that there is a general feeling that the name Margaret is old fashioned and is no longer commonly used. However, the brand name should not be changed for good reasons that include the following. This is a church owned institution and this should be reflected in the name of the hospital. The name itself makes the hospital distinct from other healthcare institutions operating in this particular area. If the name is changed, people may be confused hence it should be maintained for the sake of the people who identify with the catholic mission. 3. Mary should focus on the core services offered by the institution and attention should be given to the fact that this institution is not for profit. This helps to attract people if there is a clear distinction from other competitors in the same sector. Mary should also try to target competent medical personnel to join the institution so as to improve its reputation as a force to reckon with in the health care profession. The advertisements should target the less privileged people in society so as to make a distinction between the catholic hospital and other institutions that are for profit making. This differentiation strategy is advantageous in the targeted people can easily identify with their preferred institution for all their medical requirements. 4. St Margaret’s hospital should pursue activities that are socially responsible in the communities they operate so as to build a strong and positive corporate image. The institution should engage in activities that are meant to benefit the less privileged members of the society so as to appeal to the interests of many people. Since this is a not for profit organization, the institution should try to offer free medication to people with special cases who cannot afford to pay for their medical expenses.